Glossary Definition
Intent (Search Intent)
/ɪnˈtɛnt/ noun
The underlying goal a user has when typing a search query — categorised as informational (learning about a topic), navigational (finding a specific site), commercial (evaluating options before buying), or transactional (ready to purchase). Matching content format and depth to search intent is a prerequisite for ranking in 2026. AI systems are particularly good at detecting intent mismatches and penalising content that does not satisfy the intent behind a query.
See it in action
Publish AI-search-ready content
Generate structured blogs, landing pages, FAQs, and internal links from your SEO strategy.
Explore ThothCard 1Read the full guide
Go deeper on Intent
Read a practical guide with examples, workflows, and implementation advice.
Read the GuideCard 2