Glossary Definition
SERP (Search Engine Results Page)
/sɜːrp/ noun
The page returned by a search engine in response to a query. In 2026, SERPs include multiple features above traditional organic results: AI Overviews, Featured Snippets, People Also Ask boxes, Knowledge Panels, and Shopping results. These features collectively capture up to 60% of visual real estate above the fold, reducing visibility of traditional blue links for many query types.
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Track and improve AI visibility
Monitor AI citations, find prompt gaps, and build the signals that help models recommend your brand.
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Go deeper on SERP
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