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GEO Guide

Generative Engine Optimization: How to Get Cited by AI in 2026

Learn how GEO works, how it differs from traditional SEO, and how to structure pages so ChatGPT, Perplexity, Claude, Gemini, and Google AI Overviews can cite you.

GEO vs traditional SEO

Traditional SEO optimizes for rankings and clicks. GEO optimizes for inclusion, summarization, and citation inside AI-generated answers.

How AI engines decide what to cite

AI engines favor clear answers, entity consistency, trustworthy sources, useful comparisons, original facts, and content that is easy to extract.

How to structure content for AI extraction

Use concise definitions, direct answers, FAQs, tables, examples, comparison sections, schema markup, clear headings, and source-backed claims.

Keyword Targets

Built around high-intent search demand.

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Frequently Asked Questions

What is generative engine optimization?

Generative engine optimization, or GEO, is content optimization for AI search engines and answer engines that generate responses instead of only listing links.

How do I get cited by ChatGPT?

Create useful, specific, well-structured pages with clear answers, original insights, entity consistency, and strong topical authority around your category.

See what Thoth would do for your site.

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