Glossary Definition

hreflang

/ˌeɪtʃ.rɛl.ˈlæŋ/ noun

An HTML attribute that tells Google which language and regional audience a specific page is intended for, enabling the correct version of content to be served to users in different countries. Essential for international SEO — without hreflang, Google defaults content to the geography of your strongest traffic signals, typically the US for early-stage SaaS products.

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