GEO (Generative Engine Optimization)

The practice of structuring content and building authority signals so large language models — ChatGPT, Perplexity, Gemini, Claude — cite your brand inside their generated responses. Research from Princeton University shows GEO methods can boost visibility in generative engine responses by up to 40%.

GEO differs from AEO in that AEO targets AI features inside search engines (like Google AI Overviews), while GEO targets the AI platforms themselves that users go to directly instead of Google.