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Glossary Definition

Internal Linking

/ɪnˈtɜː.nəl ˈlɪŋk.ɪŋ/ noun

The practice of linking between pages within the same website using relevant anchor text. Internal links distribute page authority across your site, help search engines discover and index new content, and signal topical relationships between pages. Automated internal linking — where a system identifies relevant anchor opportunities across your content library — consistently moves rankings faster than new content creation alone.

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